OTT Tarun Tahiliani
Scope
Brand Bible
Brand & Marketing Strategy
Website Design & Development
Digital Marketing & Media Buying
Challenge
The legacy brand of Tarun Tahiliani launched a prêt-à-porter brand, OTT. OTT needed a strong brand narrative and identity to differentiate itself from the legacy brand, as a younger and cooler contemporary.
Approach
We reviewed and rehashed the brand’s identity from the ground-up; defined and directed their brand book, built a contemporary website that matches the brand’s contemporary, global vibe, put together a comprehensive marketing strategy, and propelled their digital marketing strategy.
Impact
With our interventions, the brand gained momentum in a new direction, resulting in consistency in messaging and visual language, and in the migration of the digital store to a more advanced marketing and tech platform.
On-going: Performance marketing to grow the webstore by 10x within 2026.
Touch base with us
We're always up for a conversation. Drop us a line and
we'll get back to you.
