Lifeyoga
Full-scale brand
Business launch
Scope
Lifeyoga needed a comprehensive strategy to transition from concept to execution, ensuring a seamless brand and business launch.
Challenge
Approach
As part of the founding team, Bhavana and Manisha led every aspect of the launch, including feasibility studies, defining key collaborators, and building brand assets such as identity, website, social media, and an app. We also established core business operations, HR structures, and systems implementation.
Impact
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Successfully launched Lifeyoga as a holistic wellness brand.
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Built a strong digital and operational foundation for long-term scalability.
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Developed an engaged community through targeted marketing and collaborations.
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