The House of Things
Scope
Project management
Retail & web communications
Brand storytelling
Challenge
Create a moment of awe 10 years into the brand’s journey with the launch of a physical Gallery in Udaipur set against the backdrop of a B2B factory. The intent was to launch a sub-brand within The House of Things universe without giving it the perception of a ‘warehouse’.
Approach
We managed the project from inception to execution, overseeing everything from space planning and VM strategy to PR and brand storytelling across physical and digital platforms. We crafted a poetic, rich narrative that brought the gallery to life while ensuring seamless operations at the gallery launch in Udaipur on March 8, 2025.
Impact
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Successfully launched the gallery, maintaining The House of Things’ signature storytelling and curation.
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Created a seamless customer journey to bridge the digital and physical experience.
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Set up the Gallery for long-term success in terms of it being a destination within Udaipur and a space for future collaborations, thought leadership, designer and artist residencies, and much more.
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Over a 100% increase in both traffic and users month-on-month as witnessed during the launch, owing to both the press and social media buzz.
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A significant increase in organic search performance ~500% on the top three search keywords
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Published in 5 A list publications, and over 10 significant social pages (posts).
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