Greenr
Scope
Brand book
Visual direction
Tone of voice
Challenge
Greenr, a plant-based restaurant and community space, needed a refined and redefined brand identity that aligned with its mission of being a plant-forward co-working community-led space while appealing to a diverse audience.
Approach
We developed a comprehensive brand book, outlining Greenr’s visual direction, brand tone, and storytelling approach. This ensured consistency across all touchpoints, from a brick-and-mortar experience to digital communications.
Impact
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Strengthened Greenr’s brand presence with a clear, compelling identity.
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Created a foundational guide for all future marketing and communications.
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Reinforced its positioning as a leader in plant-forward dining and community-driven experiences.
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