Chia’s Earth Oven Bakery
Brand voice & messaging
Web & digital presence
Content strategy
Business strategy
Scope
Chia’s Earth Oven Bakery, a neighborhood bakery in Vasant Vihar, needed to stand out as a unique product in a sea of incomparable competitors. The challenge was to define their identity, establish a cohesive online presence, and create a marketing strategy that highlights their ethos of artisanal baking + resonates with their audience.
Challenge
Approach
We defined the brand, tone of voice, and visual storytelling to reflect its ethos of artisanal baking that sidesteps the use of processed flour and sugar. We built a website, launched and optimised their Zomato presence, and executed multiple still photography shoots to create a compelling digital showcase. Additionally, we implemented an online sales strategy and mapped out key business levers for long-term growth.
Impact
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Defined a strong, cohesive brand identity across digital platforms.
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Enhanced discoverability and engagement through an optimised online presence and cross-platform integration.
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Established a five-year business growth strategy with key success metrics.
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Enabled business growth by 30% through marketplace integration (Zomato).
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Content creation for over 100 SKUs on the site as well as social media.
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